| These tools
can be divided into 3 categories:
|
| |
| PPC management: |
| These tools allow you to monitor your campaigns
without you having to be constantly watching
them. Extra tools that you may not find on
the engine will go deeper. They will automatically,
Track your ROI (sales conversions versus clicks)
and adjust bids, to keep you in the top 3
positions. These tools will provide you with
your stats and some will even analyze them
for you. This saves you a lot of time and
money. |
| |
| Research (keywords): |
| One of the most important factors for success
is doing your keyword research. There are
a number of tools that will help you with
this. Goodkeywords.com and Compare Your Clicks
are 2 free services. They will help you to
find popular searches and will give reports
of your keywords, showing the average bids
for each one. This is valuable information
that will help you to bid correctly on a keyword.
|
| |
| Fraud monitoring: |
| There is a lot of fraudulent clicking on
Pay-Per-Click engines. This will cost you
money and bring down your sales. It is very
important to monitor this carefully. Some
of the PPC engines do this but others are
more laid back. There are several tools on
the market and it is worth your while to invest
in one of these tools so that you can test
the effectiveness of the engine you are using.
|
| |
