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What is Pay-Per-Click advertising? |
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Pay-per-click advertising is exactly what the
name implies. The advertiser will only pay when their ad gets
clicked on. How does this work? |
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- The advertiser makes an account with one of the Pay-Per-Click
Search engines.
- They choose keywords that are targeted to their market
- They make a small ad.
- The ads are shown on search engines and often content
pages, which are relevant to their keywords.
- The advertiser then decides how much they will bid for
a keyword. The higher they bid the better their ad position
will be on the search page.
- When a searcher types in one of the keywords the small
ad is shown. On the search page. They can also see the ad
on relevant website pages.
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Pay-Per-click advertising is useful to you as
it will bring many qualified visitors to your site. These visitors
have already been searching for your products and services and
are therefore very likely to buy from you. This means that there
should be a high click to sales ratio from these visitors. It
is a good way to get targeted visitors at cost effective prices. |
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How do I avoid losing a lot of
money with Pay-Per-Click advertising? |
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There are many things which you need to keep in
mind and keep an eye to make your PPC campaign profitable |
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- Keep a close watch on your PPC advertising and do not
allow it to get out of control. Remember you can always
pause any keyword that you think is bringing a lot of traffic
with no sales.
- Always have a special budget for your PPC campaigns and
be sure that you keep within its limits.
- Do your keyword research well so that you choose the most
targeted keywords for your product or service.
- Bid on many keywords, they do not necessarily have to
be very popular. Bulk keyword submission can be very useful
and cost you less per keyword.
- You do not always have to be in first place, as long as
you are in the top 5 your ad will still get seen. This will
save you a lot of money on the popular keywords.
- Use all the tracking tools available on the PPC engine.
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How do I calculate how much to
bid on my keywords? |
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Be careful to always adjust your bids so that
you will never be paying more than the cost price of the product
or service. You will calculate it by your click to sales conversion
ratio. This means that you will see how many clicks it takes
on average to make a sale. This will be your cost. Next take
this money away from the price of your product or service and
you will get your profit. The amount you make will be based
on how many products you can sell or how much you charge for
your service. |
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How do I stop click fraud? |
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- Be vigilant: If you see some suspicious activity on your
account report it to the PPC administration.This can be
seen by an unusual amount of traffic on some keywords and
no sales.
- If you have high paying keywords it is wise not to put
them on content pages, but just stick to the search option.
- Always use reputable PPC engines that have ways to catch
these click frauds. For example Google Adwords has the best
software available to counter click fraud, and will refund
any clicks that they think were fraudently done on your
acount.
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Is it possible to compete against
big businesses with larger budgets than me? |
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Yes it is not the budget but your method that
will make you successful. Every business is different and with
good keyword research and realistic bids you can easily stay
ahead of your competitors, no matter how big they are. Always
take care of your advertising and do not pay too much attention
to what others are doing. Your methods will be right for your
business. |
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What are the best products and services
to use for Pay-Per-Click Advertising: |
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Any product that you can profit from is elegable
for PPC advertising. |
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