| 1. |
To set up a Yahoo search Market
account go to http://www.searchmarketing.yahoo.com
|
| 2 |
Click on the get started now
link.
|
| 3 |
You will be given a choice of
Self Serve or Fast Track Service.
|
| 4 |
Choose Self Serve
|
| 5 |
At the bottom of the Self Serve
info page there is a red button which you
will need to click
|
| 6 |
Set up your country, which will
also be your target country for your ads.
Also target English speaking countries like
Australia, Canada, and UK.
|
| 7 |
Select your targeted keywords:
There is a keyword selector tool to help you
find targeted keywords, but bear in mind that
these are just suggestions. You will need
to test your campaign and see which keywords
are converting to sales. You can also use
your own keywords. Remember to make them relevant
and be careful of cost.
|
| 8 |
Create your ad: use your keywords
to create your ad. You can use multiple keywords
or base your ad and title on a single keyword.
You can make any changes to your ad at any
time.
|
| 9 |
Set your bid amount. Be careful
to bid within your budget. The amount you
bid will determine the position of your ad.
There is a useful bidding tool that will show
you the top 5 bids. There are useful tools
here to help you estimate costs so that you
can stay within your budget. There is an estimated
daily and monthly budget amounts.
|
| 10 |
Put in your billing information
and your campaign will be ready. |
| 1. |
Go to http://www.adcenter.microsoft.com/signup.aspx
Here you will enter all your billing information
with a $5 processing fee. Create a login and
user name.
|
| 2 |
log in and enter the name of
your campaign, for tracking purposes. Enter
the start and end date, if applicable.
|
| 3 |
You have a choice of allowing
your ads to be viewed in all countries or
just in selected countries. You can also make
your ads regional and target certain cities
in a country.
|
| 4 |
You can select the days of the
week and even the times your ad will be shown.
|
| 5 |
Create your ad. Include keywords
in your title and description. Remember to
emphasize benefits. You can change or modify
your ad anytime.
|
| 6 |
Choose your keywords. Remember
to target them well and take some time on
this. There are some keyword and key phrases
charts for you to compare the popularity of
different keywords.
|
| 7 |
Decide how much you will bid
on each keyword and key phrase. This will
determine your placement. There are tools
to help you estimate the cost of your campaign,
so that you can keep within your budget. When
this is done you will be ready to launch your
campaign.
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